On November 7th, Datavations had the opportunity to showcase our proprietary PROpensity™ Index in a webinar hosted by our friends at HIRI (Home Improvement Research Institute). The webinar covered some exclusive insights into the impact of the PRO across a variety of categories, brands and items.
We are pleased to share with you one finding related to the Caulk and Sealants category.
At the highest levels, Sealants skew more pro while adhesive sales are almost equally distributed among PRO’s and DIY’ers alike. Super Glue stands out as a primarily DIY segment of the category.
Want to learn more about our PROpensity™ index and how much of your categories, brand and items sales are driven by PROs? Reach out to Datavations and find out!
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